It was our first year exhibiting at Spielwarenmesse, a global toy fair held in Nuremburg each year.
It was an incredible week, and an an honour for part of our Zileej team to represent our Salam Sisters and 5Pillars brands at the world's largest toy fair. We launched our new range of Salam Sisters accessories (coming soon!), our new video, explored what's new in the world of toys, and played a few rounds of our 5Pillars!
I wanted to say a special thank you to our entire team. Everyone’s hard work and determination paid off and I believe our presence at this prestigious fair was very successful. After visiting the world’s largest toy fair in Nuremberg a couple years ago, our team at Zileej have been working tirelessly to develop our 5PillarsGame and Salam Sisters brands to make them ready in time for launching at this prestigious event in 2019.
The Nuremberg International Toy Fair (German: Spielwarenmesse) held annually since 1949, is the largest international trade fair for toys and games. With more than 70,000 visitors from 130 countries, only trade visitors associated with the toy business, journalists and invited guests are admitted. Each year during the course of the event which is held for six days, about 2,800 exhibitors from about 60 countries present their products and about one million products are displayed on the fair, including approximately 70,000 new products.
Famous brands, original start-ups, buyers from large chains, independent retailers and many media representatives make the Spielwarenmesse® the most important event of the toy industry. I recall a conversation with a distributor based in Europe for large global brands and he mentioned this year he saw mostly the same products and only two companies had something innovative that he liked. One company was Spin Master and the other was Zileej!
We look forward to coming again next year inshallah!
“These are the new game trends, 2019”