It was our first year exhibiting at Spielwarenmesse, a global toy fair held in Nuremberg each year.
It was an incredible week, and an honour for part of our Zileej team to represent our Salam Sisters and 5Pillars brands at the world's largest toy fair. We launched our new range of Salam Sisters accessories (coming soon!), our new video, explored what's new in the world of toys, and played a few rounds of our 5Pillars!
I wanted to say a special thank you to our entire team. Everyone’s hard work and determination paid off and I believe our presence at this prestigious fair was very successful. After going to Nuremberg for the first time a couple of years ago as visitors, our team at Zileej have been working tirelessly to develop our 5Pillars Game and Salam Sisters brands to get them ready in time to be featured at this prestigious toy industry event in 2019.
“With the Salam Sisters, the doll world is even more diverse” - Welt Media
The Nuremberg International Toy Fair (German: Spielwarenmesse) held annually since 1949, is the largest international trade fair for toys and games. With more than 70,000 visitors from 130 countries, only trade visitors associated with the toy business, journalists, and invited guests are granted entry.
Each year during the course of the event which is held for six days, about 2,800 exhibitors from about 60 countries present their products, with up to one million products displayed at the fair, including approximately 70,000 new products - setting the standard for what will be popular in the coming year.
Famous brands, original start-ups, buyers from large chains, independent retailers and many media representatives make the Spielwarenmesse the most important event of the toy industry.
In a conversation with an established European distributor for large global brands, the managing director stated that, in his opinion, Zileej was one of only two companies at the fair with something truly innovative and delightful. Seems like we've set a high bar for ourselves - a bar that the entire Zileej family is committed to pushing higher yet at Spielwarenmesse 2020!
We look forward to coming again next year inshallah!
PRESS
“With the Salam Sisters, the doll world is even more diverse”
“Zileej brought dolls from the “Salam Sisters” series to Nuremberg, introducing children to the diversity of world cultures.”
“These are the new game trends, 2019”
