The Zileej Story

Inspired Innovation with a diverse, international team

Zileej Executive Team

Ansarullah Ridwan Mohammed 

Peter Gould
Chief Creative Officer

Mawlid Benmansour

Habib Ahmed

"Building on the success of his 5Pillars Board Game, selling over 100,000 copies since launch, CEO Ansarullah Ridwan Mohammad & our team have established an ambitious vision for the new company.  The Zileej brand will be built on innovative and exciting design-led products and creative lifestyle experiences for Muslims. It will be a global brand, but we are focusing on the MENA region first, with our new creative team based in Dubai.

Our initial two core product ranges are in prototyping stage and related to faith-inspired fun & learning (think toys & games) and spiritual self-improvement (think wearable technology). The projects address several gaps in the Islamic economy around innovative tech-based products experiences for increasingly sophisticated Muslim audiences.

My hope is that Zileej will become a globally known and loved brand associated with beautiful, innovative, high-quality products and experiences that inspire positivity and creativity with a deep sense of purpose, inshAllah. Watch this space!"

Extract from the Global Islamic Economy Report, interview with Co-Founder Peter Gould, Winner of the 2015 Islamic Economy Award (Arts)