By building the brand of a pioneering exhibition, showcasing modest fashion and Australian Muslim women's achievements



1. understanding

Before modest fashion became an internationally-recognised trend, there was Faith Fashion Fusion – an exhibition put on by the Powerhouse Museum, with the vision to share the sartorial stories and achievements of Australian Muslim women.

The first of its kind in Australia, we worked with the Powerhouse Museum to design the exhibition launch and brand experience.

The intention was to create a striking, memorable series of graphic elements that would challenge stereotypical imagery of Muslim women using a mix of traditional Arabic elements and inner-Sydney street style art.



2. Design

Branding · Advertisements & Marketing · Publications · Exhibition Graphics


For the launch, we developed an interactive children’s activity featuring a series of interchangeable outfits based on the fashion labels seen in the exhibition.

We created a strong visual system across all areas of the exhibition space such as title walls, posters and labelling, along with the website, promotional media, and book design.

Due to the popularity of the exhibition, it toured other parts of Australia which required us to create a templated system for press ads that the local media outlets could use.

With continued success, this exhibition has featured in museums and public spaces all around Australia for five years, and will soon be debuting internationally for the first time in Indonesia and Malaysia.




Press Coverage · Ongoing Success


“On behalf of the Faith, fashion, fusion team at the Powerhouse Museum I would like to thank, and congratulate you on the work you and your team did on the visual identity for the exhibition, publication and web and also the lovely children’s mix and match fashion activity. Your invaluable skills have gone into making a vibrant and engaging project that is now attracting great feedback from the media, the Muslim community and the public.

We were so delighted to have you on the team and also to be able to seek your advice on various issues. Thank for being such a patient, flexible and creative part of the team that put the exhibition together. In particular thank you for managing the many complex requests with skill and generosity.”

Glynis Jones, Curator Fashion & Dress, Powerhouse Museum