By developing a range of creative campaign materials and original concepts for regional advertising.
Creative campaigns · Marketing material · Advertising Signage
Our team worked with Etihad’s Asia Pacific Marketing team for several years to develop a range of creative campaign material and original concepts for regional advertising. These were featured in online advertising, newsprint lifestyle/travel magazines, and included our ‘Colours of Europe’ original campaign.
We also developed a range of collateral for local promotional communications to travel agencies, universities, event sponsorship, and large format advertising signage in airports around the region.
As the UAE’s national carrier and one of the world’s most awarded airlines, Etihad required strong local partnerships during local expansion phase before all creative work was centralised to the head office in Abu Dhabi.