By injecting colour and life into the brand; from visual identity and communications, to physical touchpoints across the zoo.  

EPZ-Logo.jpg

 

1. UNDERSTANDING

Concept · Research · Brand Strategy · Positioning

Abu Dhabi’s Emirates Park Zoo required a comprehensive re-branding and creative refresh to help make it more appealing to new visitors. We found that the previous experience at the zoo was let down by a theme dominated by woods and darker colours, making it feel more mature and serious. We recognised that the zoo was a place for families with young children to spend a fun day out, so we sought to inject more fun and colour into the experience and brand identity. 

 
EPZ-Logo2.jpg

2. DESIGN

Branding · Positioning · Visual Identity · Digital & Print Communications

 

Together with our local UAE team Sui Generis we developed a brighter style with the introduction of original characters and illustrated elements. The ongoing project involves hundreds of signage items in themed areas, promotional items, kiosks and event marketing, with a website and app coming in the near future. All items were created in both English and Arabic. 

 
EPZ-Logo3.jpg
EPZ-01.jpg
EPZ-02.jpg
EPZ-Signage.jpg
EPZ-03.jpg

EPZ-map_01.jpg
EPZ-DrivingSchool_01.jpg
EPZ-TV_01-ENG.jpg

EPZ-Impact.jpg