An important part of my personal journey towards Islam was discovering how spirituality inspires creativity.
Muslims have an incredibly beautiful artistic heritage and creative legacy. At the heart of Islamic creative expression there is a deep sense of sincerity, humility and authenticity.
If we are to honour this tradition, modern Muslim-centric creative brands must be developed with ihsaan (spiritual excellence) and intentions much deeper than ‘market opportunity’.
As individuals, families and communities, we are ready for a new wave of brands, products and creative experiences that directly reflect our aspirations and hopes for a more inclusive world.
Zileej serves this global community with balance and purpose. Zileej lives at the intersection of design, innovation, creativity and Islam. I am deeply honoured to be a part of this ongoing journey.
by Peter Gould, Chief Creative Officer, Zileej