I was recently invited to speak as part of the Thailand Halal Assembly 2017, held at BITEC, Bangkok between Nov 30 and Dec 3. This year’s expo theme was “Halal Wisdom: Convergence of Science, Technology and Islamic Arts”. Thailand is on the way to be among the forefront of the Halal Industry, and it was an exciting event to be a part of, along with scientists, academics, SMEs and startups.
As part of the conference, my talk’s topic was on “The Evolution of Islamic Art, and patterns.”
Over the years of designing for Islamic brands and audiences, my understanding and appreciation for Islamic arts has grown immensely. Along with it, a deeper understanding and appreciation for Islam’s many ongoing global contributions towards visual culture, architecture, science and technology among others.
In my talk, I explored a brief introduction and history into Islamic art, in particular, patterns in art. I spoke of its origins, how they were created;
From the beginning of the Islamic era, where craftsmen and artists mixed creativity and mathematics to create abstract decorative forms in architecture, books, carvings, textiles and other objects.
I’m fascinated by what happens when you creativity, art, design, technology and culture is combined - and how these modes of making can be used to continue and extend on traditions; giving modern audiences an insight into Islam’s creative lineage and enduring heritage.
Art and design serve two very different purposes, but in design, we utilise many of these visual signifiers throughout.
There is a huge importance of the global Islamic economy and its different halal sectors, from food to travel to fashion. By 2030, there will be 2.2 billion Muslims making up 27% of the population. That’s a huge amount of people around the world, with diverse cultures and tastes, that are all seemingly connected. This growth will come with more new brands, startups and products than ever, that are all driven by faith; Along with it, a higher demand for quality in these brands.
Not all Muslim products or brands need to utilise patterning – but what’s of key importance is the continued use of creativity and innovation. Islam has a rich visual language that we can gain inspiration from; we can use it as a frame of reference, to portray heritage, or we can play and experiment to delight audiences. We can continue to use it to unify, connect and encourage positivity.