By creating the ultimate Islamic game experience

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1. UNDERSTANDING

Concept · Research · Content Creation · Playtesting

We recognised that Islamic learning has long been approached in a traditional style, therefore in need of disruption to make it exciting for a younger generation. We created 5Pillars, a series of fun, trivia-based games. We wanted to find a way to reconnect families and friends through engaging and social experiences.

 
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2. DESIGN

Branding · Packaging · Product Development · Production & Sourcing

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Digital Experience

Online Experience · Application Design & Development


Marketing Campaigns · POS & Event activations


3. Impact

50,000+ likes
strong social community

12 translations
international reach

10+ endorsements
from respected institutions

100,000+
games distributed

30+ countries
currently stocked in

150 episodes
for TV gameshows

“These games are excellent tools to increase the knowledge on the 5Pillars of Islam. They provide an opportunity for kids and even adults to learn about Islam while having fun. The knowledge presented comes with different levels of difficulties, thus, making these games interesting and dynamic.”

Prof. Dr., Rini Akmeliawati International Islamic School, Malaysia

 

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